Projects

Contacts

• Developed the creative concept for the activation.
• Wrote the script for the music video.
• Produced the full music video and crafted its visual world.
• Designed the cover art and created all social media and digital adaptations.

• the strength of care,
• the pain of loss,
• the power of eternal love that outlives time.

• Emotional storytelling instead of straightforward advertising.
• An interactive element — the origami flower — users could make themselves.
• Wider reach through artists with strong fanbases.
• Viral potential: the video looked like a standalone artistic project rather than branded content.

• The campaign blended naturally into the cultural context of Qozy Korpesh – Bayan Sulu.
• Users actively shared their handmade origami flowers on social media.
• The music video became a point of emotional connection with the brand and increased audience trust.
• Jusan stood out from other brands during the holiday with a thoughtful and heartfelt activation.

• Music video

• Script

• Integration of the riginal campaign symbol — origami flower

• Cover art

• Digital adaptations for social media