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NEDIT
Projects
Kazakh media lacks high-quality educational video content. Complex topics are often presented dryly, academically, or with low production value — viewers get bored, brands don’t feel safe, and the audience lacks accessible expertise.

Task: create a modern, engaging, scientifically accurate show in Kazakh that builds a new culture of knowledge and attracts a young audience.

Challenge
Numbers
Pop Science Show
Client: Artjaq internal project
Creative studio: Artjaq
Role: Creative direction, production, strategy
Language: Kazakh
Format: 8–15 min episodes
Season partners: Freedom Bank (8 financial episodes)

1,000+
Total comments
2,000,000+
Total views
  • There is a lot of information online — but very little high-quality Kazakh-language content.
  • We translate complex ideas “from academic to human.”
  • Storytelling + metaphors + animation keep viewers engaged.
  • The audience trusts ZAQ as a host.
  • Episodes feel light & leave viewers thinking, “I actually understood something.”

Result: strong retention, high engagement, and high viral potential.
NEDIT is next-generation pop science.
We explain extremely difficult topics in simple language, turning knowledge into pleasure.
The show’s style combines storytelling + animation + casual humor, making each episode feel like a mini-adventure that viewers want to discuss afterward.
Idea
Why NEDIT Works
Why he works perfectly:
ZAQ — musician, member of Ninety One, public figure and UN Goodwill Ambassador.
His charisma, intelligence, and humor turn scientific topics into a lively conversation.
Host
  • He has the image of “that friend who always knows interesting facts.”
  • High audience trust.
  • A massive built-in fanbase that accelerates organic growth.
Artjaq YouTube Channel:

Subscribers — 55,400
Total channel views — 23,864,523
NEDIT episode views — 320,000+
Project social media (TikTok + Instagram):
1,886,000 views
Instagram — 255,000
TikTok — 37,000
Total video views — 233,918,000+

ZAQ in numbers:
NEDIT in Numbers
Lite — 2M ₸
Logo in the episode + link in description

Standard — 2.5M ₸
Lite + IG/TikTok video + stories

Max — 5M ₸
Standard + mini-scene (sponsored segment) + pre-roll teaser + promo code
Integrations available on:
YouTube • Instagram • TikTok (project + ZAQ accounts)
Collaboration Opportunities
Rate Card
  • Association with a progressive, intelligent, socially meaningful project
  • Access to a young, active, loyal 12–35 audience
  • Viral potential: comments, reposts, discussions
  • Ability to integrate brand values into the narrative
What Brands Get
The project stays within strict safe-content guidelines:
  • educational focus
  • scientific explanations
  • ethical handling of sensitive themes
Brand Safety
NEDIT is an internal Artjaq project.
We have produced 15 episodes, including 8 financial episodes in collaboration with Freedom Bank.
We continue developing the show and are open to brand partnerships for upcoming seasons.

We write a custom mini-script tied to the episode topic.
The integration feels natural, keeps the rhythm of the show, and conveys the brand’s message through storytelling.

Mini-scene / Sponsored Segment
Status
Team
Go to projects
Creative Director: Dulat Mukhametkaliev
Director: Askhat Bayanov
Producer: Nurila Shakirova
Script Team: Artjaq Writers Room
Brand Partnerships Manager: Azamat Demegen
Naming: Dulat Mukhametkaliev
Production: Artjaq


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